Enterprise IT Context for the CTO

Bob Gourley

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Women In Technology Present: The Promise and Peril of Big Data

Bob Gourley

On 18 Feb 2016, Women In Technology present "The Promise and Peril of Big Data"

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Big Data has enormous promise for consumers and organizations alike. Big data makes it easier than ever to listen to, interact with, and connect with customers and respond with better products and services. Advances in data aggregation are also expanding capabilities of fraud detection and cyber protection.
Big Data also has a dark side. Overly targeted marketing can make consumers feel like they are being watched. Data mismanagement and security breaches can put consumer personal information in peril and shatter trust in the company.
Join us for an active discussion of the emerging trends in Big Data:

  • How companies in various industries are using—and protecting--Big Data
  • What we as consumers need to know to benefit—and protect ourselves—in a Big Data world
  • What career paths are emerging in the growing field of “Big Data”

WIT Leadership Awards finalists will be announced at the WIT.Connect!

Date: February 18, 2016
Time: 6:00pm - 8:30pm

Gannett Building
7950 Jones Branch Drive
McLean, VA 22102

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Bob Gourley writes on enterprise IT. He is a founder of Crucial Point and publisher of CTOvision.com