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Bob Gourley

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Driving Business Value at Webtrends

Webtrends, a provider of web analytics products, services and solutions for more than 2,000 enterprises, now uses Hortonworks Data Platform (HDP) to run Spark on YARN. With Webtrends processing more than 13 billion online events every day, they sought a solution to dramatically improve their areas of: cost, duplication and analytics. Webtrends turned to Hortonworks’ solution to not only overcome their challenges with the three key areas, but also to launch their powerful new product line.

Prior to working with Spark as part of HDP, Webtrends was faced with challenges:

Cost – Storage and processing didn’t scale economically, leaving Webtrends exposed to rising costs as its business grew.

Duplication – Unable to leverage cloud-based processing, Webtrends had to maintain two separate clusters—one for Spark and another for Hadoop.

Analytics – With only a retrospective view of data, the company had limited predictive capabilities, hampering Big Data’s strategic value to anticipate emerging market trends and customer needs.

Now the Webtrends is using HDP, significant improvements have been made:

Cost – By greatly improving storage and processing scalability, Webtrends to cut its costs by 20–40 percent while simultaneously adding 500 terabytes of new data per quarter. The company is approaching 1.5 petabytes stored in its HDP data lake.

Duplication – By deploying HDP in the cloud, Webtrends to unified its two clusters into one that supports both Spark and Hadoop.

Analytics – Spark now processes 13 billion events per day for Webtrends at a blistering analytical pace of 40 milliseconds per event.

Earlier this year, Webtrends launched a new product line, Webtrends ExploreTM. This product launch was made possible with Hortonworks’ solution. ExploreTM allows marketers and analysts to dig deep into customer data to gain a complete understanding of online behaviors. This single view of online customers gives marketers the self-service opportunity to engage their customers in the right place, in the right way, at the right time.

Watch here to learn more about how Webtrends and Hortonworks work together.

Find out more information here.


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Bob Gourley writes on enterprise IT. He is a founder of Crucial Point and publisher of CTOvision.com