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Bob Gourley

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Datameer with Cox Automotive

Cox Automotive is using Datameer to expose their analysts to the vast amounts of data they collect, from shopping behavior to vehicle information. All the data fits into their view of a vehicle life cycle.

Analysts are now exposed to data that previously could not be seen for months. Business analysts have direct access to data with Datameer, drastically accelerating discovery. Products are improved from the data collected and the actionable insights gleaned.

Cox Automotive’s adoption transition was natural with Datameer. Analysts can access data more rapidly, without a significant need for tech support, thus increasing discovery. Datameer allows for all business units to touch and feel the data. For Cox, implementing Datameer was not about solving one use case; instead it is about transforming themselves into a data-driven organization. Cox now empowers their analysts with the power to solve a multitude of problems and always ask more questions.

Watch Cox Automotive talk about the importance of using Datameer here.

Find out more information on Datameer here.

The post Datameer with Cox Automotive appeared first on CTOvision.com.

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Bob Gourley writes on enterprise IT. He is a founder and partner at Cognitio Corp and publsher of CTOvision.com