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Bob Gourley

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Twitter Translate Feature by Microsoft’s Bing



Have you ever been on Twitter scrolling through your home screen and see a tweet from someone in another language? Being a big soccer fan, I have been following the Madrid soccer player, Sergio Ramos. Even though I am pretty fluent in Spanish, sometimes I have no idea what is being said. Thankfully, Twitter has come up with a new translation tool to help with the language barrier upon which many people may stumble.

The new Twitter translation tool is run by Microsoft’s Bing translation service and will appear as a button beneath the foreign language text. The new tool is only in the testing stages and is not available for everyone. Currently, Twitter is only testing the feature on a select number of languages such as Spanish, Italian, and German. The fact that Twitter has integrated with Microsoft’s Bing is interesting to me, seeing that Facebook and the new Apple iOS7 now use Bing as well. This is a big win for Microsoft since they have been working on a large marketing and TV commercial promotion.

Though Twitter has not officially announced the feature, it is expected to be revealed gradually  in select markets. Just last week Twitter incorporated the new feature in the Windows Phone Twitter app. In a recent interview a Twitter spokesperson stated that, “To make it easier for people around the world to connect with each other, we are beginning to experiment with Tweet text translation.” With more and more people traveling to different countries and connecting with persons who do not speak their primary tongue, I am excited to see what languages this tool will be able to translate and what kind of issues it might run into. So if a language barrier is what has been holding you back from connecting with foreign language speakers, your solution is in the works.

You can read more about Twitter Translate and see a few examples of how it is used here.

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More Stories By Bob Gourley

Bob Gourley writes on enterprise IT. He is a founder of Crucial Point and publisher of CTOvision.com